Burnt Toast Can Serve As An A-List Beauty Inspiration


Jo Baker

British-born make-up artist Jo Baker. Based in Los Angeles,paints the faces of Hollywood’s finest, and shares her unusual inspirations via Instagram. For example: the smoky eye and glossy pink for a TV appearance for Allison Williams? Inspired by burnt toast and glazed ham, of course. A futuristic graphic eye for Lucy Boynton was informed by holographic wrapping twine, a nude-on-nude look for Julianne Hough was inspired by plasters, while another pastel eye took its cues from an old-fashioned trifle.

“I come from an art background, and I grew up in London, so a lot of what I do comes from my love of tone, texture, medium, history, people, food, culture, fashion, weather… it’s never-ending,” explained Baker. “I try and catalogue things I see and remember, and what mood they evoke. Gravy brown says home, comfort, pleasing, safe and familiar, for example, so choosing that shade and texture makes people undeniably feel at ease. It’s strange but true.”

Isamaya Ffrench, the newly-appointed creative director of Christian Louboutin Beaute is also known for her avant-garde style, and her predilection for the subversive and the strange. Prosthetics, slasher movies and all things “anti-beauty” find a happy home in her envelope-pushing images, which often feature herself, a la Cindy Sherman. Likewise, Alex Box often shares images inspired by other-worldly elements, and invites her followers to challenge their perceptions of beauty.

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