Successful people do what unsuccessful people are not willing to do. In other for you to attract a loyal audience and improve your marketing strategy, you have to step up your game and work hard.
“Don’t wish it was easier, wish you were better” – Jim Rohn.
Below are 6 powerful hacks to improve your blogs marketing strategy and attract a loyal audience;
1. Make It All About The Audience:
If you’re running a professional blog, you have to make your contents about the audience.
You have to know who your audience/visitors are, find out what they love most about your blog, or what products they buy the most, and why they buy those products. You have to carefully study your audience and find what interests them the most, and what doesn’t.
When you discover what your audience consumes the most and what they don’t, or what contents they engage with the most, it will give you a pure insight on what contents or products to put out on your blog.
With this knowledge, you’ll experience growth gradually, and your sales level will improve.
Don’t put out contents or products based on what you like. Put out contents and products based on what your audience, readers and visitors want. By doing so, you satisfy their needs, and they won’t hesitate coming back for more.
2. Show Them Why They Need Your Product Or Service:
Every business needs a reason for their customers to buy from them and not their competitors. This is called Unique Sales Proposition (USP).
Your USP can change as your business changes, and you have different USP’s for different types of customers. Same applies to blogging.
Be unique, be different. Show your audience why your product or service is better than any other product or service out there.
When a first time buyer or visitor visits your blog or buys your product, make that first time the best first time they’ve ever had in a long time, by putting out quality contents or products.
When they fall in love with your contents or products for that first time they visited your blog or used your product… that’s it, you’re on your way up, cause they’ll patronize that product more, introduce your product and blog to more people, therefore bringing it to the eyes of newer audience, and before you know it, your blog or product goes viral.
This will enable you earn more money and create greater opportunities for you.
Can you tailor your products or services to better match your customers needs? Consider asking your customers why they buy from you, or what they need from you. This will tell you what they think your USP is.
All these USP’s can be effective because they’re driven by what the customer looks for when making a buying decision.
3. They Should Feel Secure Giving You Their Money:
It is vital to develop trust between you and your audience. Your products or contents should be of high standard, and great quality.
You wrote a book about exercise, healthy living and some work out routine to reduce belly fat. Then you make it available for free download.
Your audience then downloads the book, use it, and after using it, they loved it and found it very helpful and productive. And a lot of people actually lost weight by using your book.
The next time you release a book and put it up for sale, they’ll definitely buy it without thinking twice, due to the quality they received from your first book.
A lot of people who are new to the market make the mistake of selling products first, and at a very high price without actually giving the audience a free taste of what that product provides.
You have to make things free to earn the trust of your audience if you want to earn money from your next product. That way you’ll be able to get a proper feedback and improve.
When customers don’t feel safe giving you their money, you’ll never sell any product trust me. Earn their trust, and you’ll earn more money.
4. Everyone Wants A Special Tip/Hacks:
Everyone wants life to be easy, and also wants to find an easy way of doing things. So providing your audience with unique and special tips they can’t find anywhere else, will boost your blog and it’s audience.
One of the major things that people search for online are solutions to every day problems.
It could be How to fix a car?🚗, How to bake a cake?🍰, How to do a perfect make-up?, How to run a successful blog?, How to make money online?💰 e.t.c
When you run a blog that provides answers and solutions to problems, you’ll experience growth for sure and you’ll attract a loyal audience.
5. Who Can Resist A Freebie?
Freebies, giveaways always attracts lots of people. When you give out free quality and useful information, people will definitely visit your blog on a regular basis, thereby increasing your blogs worth, and whenever you put up a book or a product for sale, you’ll make tons of cash.
Giving out free information on your blog, which usually cost others heavy amount of cash to acquire on other blogs, will boost your blogs ranking, increase your monthly earnings, and boost the numbers of your loyal audience for life.
6. Scarcity Creates A Sense Of Urgency:
Urgency is a feeling that whatever is going on is really important, and therefore immediate action needs to taken.
Urgency is when a buyer feels like they need to act quickly.
Scarcity is the limitation placed on a product or service with the goal of increasing sales through pressure placed on the consumer.
In order for something to be urgent, it has to be important. Is your content or product important? This is what you should be asking yourself.
If the drinks at a party is very small, and more people begins to turn up…the urgency and demand for more drinks will be high. Use this technique when selling a product.
Make your first three products unique and phenomenal, make sure your audience love those products to the core, then tease your audience with a fourth product that has more quality, make them crave for a fourth so bad.
By the time you put up the fourth product on your blog for sale…trust me, your sales level will sky rocket.💹
The fear of missing out causes people to make the decision to buy.
If your product or service is important, then your audience or customers will be more inclined to respond to urgency.
Urgency tells people to act now. The amazing thing about urgency is that you’re in control.
Your website, images, buttons, messaging can all be leveraged to create a sense of urgency on a page.
Low supply often creates high demand, as long as the product or service is great.
If products are flying off the shelves and are almost gone, you’ll have no choice but to buy. e.g ‘facemask.’
Urgency and scarcity work really well together. People tend to act quickly when an issue is very important.
Buyers act immediately on what’s important [urgency], and to acquire what’s limited [scarcity].
Thanks for reading my article to the end, you’re the best. Feel free to share it with as many people as possible.