Steps In Building A Brand Identity For Your Blogging Business | Marketing Strategies

What Is A Brand?

A brand is defined as a customers overall perception of your business. In other words, it must be something unique that differentiates you from others.

A brand has to be consistent, innovative, and must include the following steps below;

A Logo:

A logo is more than just an image, it’s a point of recognition for customers and an important foundation for the branding of your company.

A logo is the face of your company or business, and it’s the first thing that a potential customer will notice about your business.

A well designed logo makes your business looks professional, and trustworthy. A good logo is memorable and makes a first good impression. Take apple, google, and WordPress for example, they all have an amazing logo.

A Theme:

A theme comprises of a series of graphical or typographical devices to complement and support the logo in representing the intended brand intimately, accurately, and effectively.

Why Do Brands Need A Theme?

➡️ Relevance:

Business themes help take the focus off of offerings and put it on ideas and trends that affects customers.

➡️ Consistency:

Business themes help marketers unify different areas of marketing and the business.

➡️ Simplicity:

The best business themes are brief and are straight to the point. It gives the blogger a clear understanding of what strategy to use for his/her blog.

➡️ Integration:

Business themes provide an easy, and consistent way to integrate contents across various channels, such as webinars, emails, and PR.

Marketing Positioning:

Positioning helps provide the persuasive sales tools your business needs to nurture and close more sales.

It provides value to your prospects, gives them something to get interested in, and will definitely convince them to buy from you.

What is market positioning?

Market positioning is defined as a place that a brand occupies in the minds of the customers and how it is distinguished from the products of other competitors.

5 Reasons Why Market Positioning Is Important.

➡️ It Creates Market Differentiation:

If your business, products, or services provide a unique proposition, resolve a need, and provide answers and solutions…then market positioning will differentiate you from the crowd in a unique way.

➡️ It Is Direct:

Market positioning enables you to effectively and efficiently communicate and reach your target audience.

➡️ It Makes It Easier For People To Buy From You:

Customers don’t want to screen tons of alternative in order to find the right one for them. They want to know who to trust and what to buy easily and without wasting time.

With the right market positioning, you’ll be able to provide what they’re looking for easily and quickly. They’ll trust you more, and buy more of your products.

➡️ It Enables You Compete On Value And Not Price:

Market positioning gives you clearity on your specific value. Your value is what you offer customers, how it satisfies their needs best, and how the alternative offered by competitors are insufficient.

➡️ It Justifies Pricing Strategies:

Even when your value is known, your brand still needs price justification. Market positioning helps you compare your brand to the competition and their specific offering, which informs you whether your pricing is strategic and justified.

Target Marketing:

It improves marketing strategies and audience experiences, builds brand awareness and loyalty, and leads to better products and services.

Target marketing makes it easier for brands to reach audiences in an authentic, more meaningful and personal way.

What Goes Into Building A Brand Identity For Your Blogging Business.

➡️ Clear purpose and positioning.

➡️ Brand name.

➡️ Logo and graphics.

➡️ Typography.

➡️ Colour palette.

➡️ Website.

➡️ Signage.

➡️ Packaging.

➡️ Customer experience.

➡️ Social media. (Twitter, Instagram, Pinterest, Facebook e.t.c)


If you’re into blogging, you’re doing it with an end result in mind. All blogs need goals, without goals you won’t accomplish anything at all.

As a blogger, your mind needs to be specific. What do you want to achieve with your blog? What plans and strategies do you have for your blog? e.t.c

When you focus solely on making money, you lose your focus on how you actually have to go about making money.

When your focus is on achieving other goals, the increase in revenue will automatically follow. The road to success is not always easy, it requires a great deal of work.

After you’ve figured out your goals, you can put a plan in place to achieve those goals. If you don’t set a deadline for your goals, you won’t accomplish anything.

Deadlines force you to work hard in a short space of time and to succeed in that time frame. Set the bar high enough to really accomplish important things.


Nobody will value you and see you as a professional if you don’t have a professional appearance and identity.

Thanks for reading my article to the end, you’re amazing. You can share it with as many people as possible and also feel free to leave a comment below.

Stay safe and God bless.😇

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